⎯⎯⎯ I help software & design agencies move upstream, replace founder-led sales, and build a repeatable path to £10m+ growth.
Exited agency founder. Strategic GTM Advisor for agencies scaling to £10m+.
⎯⎯⎯ I help software & design agencies move upstream, replace founder-led sales, and build a repeatable path to £10m+ growth.
Exited agency founder. Strategic GTM Advisor for agencies scaling to £10m+.
Former clients:
Many agencies hit a ceiling when growth stays tied to the founder. Sales runs on personal relationships and informal pitches. Forecasting is unpredictable with lumpy demand.
The ambition is clear to move upstream, win enterprise accounts, build predictable pipeline. But the infrastructure to get there is missing.
I work with agency leaders at this exact inflection point, helping them build a scalable GTM systems that wins larger accounts without depending on any single person to drive it.
Many agencies hit a ceiling when growth stays tied to the founder. Sales runs on personal relationships and informal pitches. Forecasting is unpredictable with lumpy demand.
I work with agency leaders at this exact inflection point, helping them build a scalable GTM systems that wins larger accounts without depending on any single person to drive it.
Many agencies hit a ceiling when growth stays tied to the founder. Sales runs on personal relationships and informal pitches.
Forecasting is unpredictable with lumpy demand. The ambition is clear to move upstream, win enterprise accounts, build predictable pipeline. But the infrastructure to get there is missing.
I work with agency leaders at this exact inflection point, helping them build a scalable GTM systems that wins larger accounts without depending on any single person to drive it.
Experience
Founded Solace - UX Agency Scaled 0 - 7 figures
Founded UX Agency Scaled 0 - 7 figures
Built 100 products to 30 million users
Built 100 products to 30 million users
Clients: HSBC, NS&I, Spacelabs
Clients: HSBC, NS&I, Spacelabs
CEO at Curvo AI raised $1m from 2 VCs
CEO at Curvo AI raised $1m from 2 VCs
Co-founded Linkable - raised $300k from VC
Co-founded Linkable - raised $300k from VC
Client success stories
Specialist expertise
Helping agencies build enterprise-ready GTM, demand generation, and sales discipline.
GTM Strategy
Reposition commercial model (pods, value-led vs day-rate) Enterprise expansion plan (ICP, offers, messaging, packaging) Sales function design (roles, process, reporting cadence)
GTM Strategy
Reposition commercial model (pods, value-led vs day-rate) Enterprise expansion plan (ICP, offers, messaging, packaging) Sales function design (roles, process, reporting cadence)
Demand generation
Outbound: cold calling (scripts, objection handling, parallel dialling) Email: cold email infrastructure, copywriting, intent-based targeting Events: roundtables, gala dinners, wine tastings with senior buyers
Demand generation
Outbound: cold calling (scripts, objection handling, parallel dialling) Email: cold email infrastructure, copywriting, intent-based targeting Events: roundtables, gala dinners, wine tastings with senior buyers
Closing
Seller enablement: MEDDPICC, enterprise sales frameworks, deal reviews Deal execution: co-leading complex pitches (narrative, structure, delivery) Expansion: proposal storytelling, value cases, upsell motion
Closing
Seller enablement: MEDDPICC, enterprise sales frameworks, deal reviews Deal execution: co-leading complex pitches (narrative, structure, delivery) Expansion: proposal storytelling, value cases, upsell motion
Public speaking
I speak at events where founders, operators, investors, and policymakers want a sharper view on how AI is reshaping commercial execution
House Of Lords, UK Parliament
Speaking in the House of Lords at the AI All-Party Parliamentary Group on Technology Sovereignty alongside Lord Clement-Jones CBE
House Of Lords, UK Parliament
Speaking in the House of Lords at the AI All-Party Parliamentary Group on Technology Sovereignty alongside Lord Clement-Jones CBE
Topics I speak on:
- Sales and GTM. Building repeatable sales motions - Scaling high-performance teams - Entrepreneurship, across bootstrapped and venture-backed pathways - Applied AI in the enterprise, including agentic workflows - UK domestic policy, technology sovereignty and how Britain advances
Topics I speak on:
- Sales and GTM. Building repeatable sales motions - Scaling high-performance teams - Entrepreneurship, across bootstrapped and venture-backed pathways - Applied AI in the enterprise, including agentic workflows - UK domestic policy, technology sovereignty and how Britain advances
